We want you to be in control of your personal information and to know, at all times, where and how it is being used. This is of paramount importance to us.
We are Oxford Market Intelligence [LTD / legal entity], a company registered with Companies House in England and Wales under number [COMPANY NUMBER] whose registered office address is [REGISTERED ADDRESS] ("Oxford Market Intelligence" / "we" / "us" / "our"). We provide the website at oxford-intelligence.com (the "Website"), the mobile apps (the "Apps") and the email newsletters (the "Newsletters") (all as defined in the Oxford Market Intelligence Terms of Use ("Terms of Use")).
By registering to use our Services, you consent to us processing your personal information in accordance with this Privacy and Cookie Policy (the "Policy"). This is the legal basis upon which we process your personal information, as well as because it is necessary for the performance of our obligations under the Terms of Use. You may withdraw such consent at any time by letting us know at hello@oxford-intelligence.com.
At that time, you may also want to remove any cookies which have been placed on any device used to access the Website. Your withdrawal of consent will not affect the lawfulness of any processing carried out by us prior to such withdrawal.
We want you to obtain personalised experiences anytime, anywhere, on any device. This requires us to collect personal information from you. However, we want to put you in control of that personal information, and to be aware at all times of where and how it is being used.
This Policy explains:
At Oxford Market Intelligence we take your privacy seriously. We operate on the principle that your personal information belongs to you, and only you can decide who you want to share it with and why. This is fundamental to the way we work, and we are committed to providing a secure environment for you to store your personal information and share it with others when you want to.
This Policy and the Terms of Use apply to your use of the Website and to your use of the Apps, Newsletters and the Services once you register to access the Apps and use the Services.
If you contact us (by email or through the Website or the Apps), we may keep a record of that correspondence for six years in case we need to contact you in relation to the issue for which you contacted us, for operational performance improvement and/or nuisance caller management. We will not use it for marketing purposes.
If you report a problem with the Website, the Apps, Newsletters and/or the Services, we may keep that information for six years for the same reasons. We will not use it for marketing purposes. The information you give may include your name, address, telephone number and email address.
When you use the Website, the Apps, Newsletters and interact with our Services, we may use technology such as that provided by Google Analytics, Sailthru, Impact, Kickoff Labs and/or Mixpanel to collect information about your visit and use. In essence, these tools enable us to analyse how you and others interact with our Website, Apps and Newsletters. The information we collect may include:
We use the information you provide to us to:
Where we propose using your personal information for any other uses we will notify you first, and you will be given the opportunity to withhold or withdraw your consent. Information will be retained for up to six years, unless a longer retention period is required for legal, regulatory, or legitimate operational purposes.
We may offer a third-party Sign In option across our mobile apps and website. By using this service, you give your consent to link this account to any identifying data used in the Oxford Market Intelligence app, including your phone number (if you sign up to any messaging group), your device advertising identifier, and anything else mentioned in this section.
When you register for an Oxford Market Intelligence event, we collect personal information such as your name, email address, job title, company, and any other information you provide. We use this to manage and administer your registration, communicate with you about the event, provide event-related updates or materials, and, where you have provided consent, share your contact details with selected event partners.
We rely on the following lawful bases: performance of a contract (to deliver your registration and related communications) and consent (where you have opted in to share your details with event partners). Where processing is based on consent, you may withdraw it at any time. We retain event registration data for [X] months following the event, unless a longer retention period is required for legal, regulatory, or legitimate operational purposes. If you opt in, event partners process your data as independent data controllers under their own privacy policies.
We may share anonymised usage data which does not identify you specifically with third parties. We may combine your data with those of other users and share it in aggregated and anonymised form to help us improve the design and delivery of our tools, increase their effectiveness for all users, and monetise our Website, Apps and Newsletters, which enables us to provide our Services to you.
We will only share your non-anonymised information with other organisations where we have your permission to do so in accordance with this Policy, or where we believe it is necessary for a legitimate reason connected with the Website, Apps and Newsletters and/or our Services. We work with analytics and service providers and may receive information about you from them. A non-exhaustive list of the types of third parties we work with includes:
| Name of the third party | Why we work with them |
|---|---|
| Google Analytics | To monitor Website performance and user experience. |
| Datadog | To monitor Website performance and user experience. |
| Google Apps for Work | To process emails. |
| Stripe | To process online payments. |
| AWS | Cloud computing and storage. |
| ZenDesk | To process emails. |
| Sailthru | To provide you with our Newsletters and improve the user experience. |
| Mixpanel | To monitor Apps performance and user experience. |
| Paypal | To handle payouts for our app referral program. |
| Revenue Cat | To handle subscriptions on iOS and Android devices. |
| Chart Mogul | To manage and monitor subscriptions. |
| AppsFlyer | To measure attribution of mobile installs. |
| Pipedrive | To track sales information. |
| Typeform | To run surveys and quizzes. |
| Impact | To track affiliate link performance. |
In addition, we may disclose your personal information to third parties: if we are under a duty to disclose or share it to comply with any legal or regulatory obligation or request; to enforce or apply our Terms of Use and other agreements or to investigate potential breaches; and/or to protect the rights, property or safety of our Website, Apps and Newsletters and our users.
Cookies are small pieces of data stored on your device. Pixels are small blocks of code on web pages or emails that do things like allow another server to measure viewing of a web page or email, and are often used with cookies. HTML5 Local Storage is a small database inside your browser which web pages can use to store data to speed up processing. We may use all three technologies to help improve your user experience, to distinguish you from other users, to store your preferences, and to deliver personalised content.
A detailed list of the individual cookies we use, their expiry periods and purposes is set out below.
| Cookie name | Expiry period | Purpose |
|---|---|---|
| _ga | 2 years | Used by Google Analytics to distinguish users. |
| _gat | 1 minute | Used by Google Analytics to throttle request rate. |
| _dd_s | Up to 4 hours | Used by Datadog to group events generated from a unique user session across multiple pages. |
| _utmx | 18 months | Used to determine a user’s inclusion in an experiment. |
| _utmxx | 18 months | Used to determine the expiry of experiments a user has been included in. |
| _gaexp | Typically 90 days | Used to determine a user’s inclusion in an experiment and its expiry. |
| _gid | 24 hours | Used to distinguish users. |
| mp_*_mixpanel | 1 year | Helps us understand how people use the site so we can improve the experience (Mixpanel analytics). |
| cookieconsent_status | 1 year | Remembers if you have acknowledged the cookie notice on our site. |
| kola.* | 3 years | Used by Kickoff Labs, which powers our insider program. |
| cjevent | 30 days | To track affiliate signups in our affiliate program. |
| __cfduid | 1 year | To serve our site to you securely. |
| fr | 3 months | Used for Facebook advertising retargeting. |
| /tr | When browsing session ends | Used for Facebook advertising conversion tracking. |
| metrics_token | 1 month | Third party cookie used by X (Twitter) for sharing embedded posts. |
| personalization_id | 2 years | Third party cookie used by X (Twitter). |
| JSESSIONID | When session ends | Site hosting analytics for performance monitoring. |
| bcookie | 2 years | Third party cookie used by LinkedIn to share our articles. |
| lidc | 1 day | Third party cookie used by LinkedIn to share our articles. |
| fbp, fbc | 90 days | Used by Facebook to track advertising conversion. |
| sailthru_* | Up to 90 days | Used by Sailthru to personalise emails and content. |
| _stripe_mid | 12 months | Set by Stripe to facilitate payment of online orders and subscriptions. |
| _stripe_sid | When session ends | Set by Stripe to facilitate payment of online orders and subscriptions. |
| laga_token | 30 days | Manages your account and logged-in session on our subscriptions site. |
| irclickid | 30 days | Tracks affiliate signups when an affiliate link is used to reach our website. |
| _rdt_uuid | 4 months | Used by Reddit to track advertising conversion. |
Please refer to your device's help material to learn what controls you can use to remove or block cookies. If you do this, it may affect your ability to use the Website, Apps and Newsletters and/or the Services. As you use your device, you will encounter third parties that make use of cookies and similar technologies. We are not responsible for those third parties or what they may place on your device or in your browser.
The information we collect from you may be processed outside the European Economic Area (EEA), but we have ensured that there is an adequate level of protection for such information.
All information you provide to us is stored on servers owned and operated by our cloud hosting provider, Amazon Web Services, Inc, unless it is shared with a third party such as an analytics provider (see the table above).
We think it is important that you are able to control your personal information. You have the right to ask us not to process your personal information for marketing purposes (with the exception of customer communications such as downtime notices and welcome emails). You can exercise this right at any time by contacting us at hello@oxford-intelligence.com.
The law gives you the right to request a copy of the personal information we hold about you. We first require you to prove your identity with two pieces of approved identification. We will supply, correct or delete personal information about you on our files. You may also request rectification or erasure of personal information as well as the restriction of processing. We will comply with your requests in accordance with applicable law.
If you wish to complain about the processing of your personal information, please contact us first; but if we do not satisfactorily deal with your complaint, you may contact the Information Commissioner. If you want to stop using the Website, Apps and Newsletters and the Services, you may do so, and you may also want to remove any cookies we have placed on your device.
Our Website, Apps and Newsletters and Services may contain links to and from the online properties of third parties. If you follow a link to any of these, please note they have their own privacy policies which will govern the use of any personal information they process. Please check these policies carefully before you click on any links and/or submit any personal information.
If the ownership of our business changes, we may transfer your information to the new owner so they can continue to operate the Website, Apps and Newsletters and provide the Services. The new owner will be obliged to comply with this Policy.
Any changes we may make to this Policy will be posted on this page. Where it makes sense because the changes are material, we will notify you by email or in another appropriate manner, such as when you next interact with the Website, Apps and Newsletters.
We welcome any questions, comments and requests you may have regarding this Policy. You can contact us by emailing us at hello@oxford-intelligence.com.